Keeping customers happy has never been more important, and, at a time when we have to keep our customers at arm’s length, one of the best ways to do that is to engage with them across multiple platforms and communication channels. When faced with frustrated customers, for example, Virgin Atlantic communicates across social media, email and other channels to find a personalized solution. This omnichannel approach�helps the airline quickly resolve issues and keep customer satisfaction high. Done well, omnichannel marketing delivers a consistent brand experience customized to each ind…
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