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Dunkin’s Bob Rosenberg: “Success Can Be The Greatest Impediment To Future Success”

Dunkin’s Bob Rosenberg: “Success Can Be The Greatest Impediment To Future Success”

Few CEOs can claim the kind of longevity that Bob Rosenberg can. In 1963, William Rosenberg, who opened the first Dunkin’ Donuts shop in 1950 on the Southern Artery in Quincy, Massachu­setts, tapped his son, Robert, at the tender age of 25, to lead the family business, which comprised a portfolio of eight small food service divisions, including Dunkin’ Donuts, and had annual revenues of $6 million and earnings of $93,000. “Up until that point in my life, the only thing I had managed were a couple of donut shops—replacing managers for their summer vacations—and a short stint supervising a cafet…

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